James&Co was founded in 2012 and bears the name of the founder's son.
James Lucas was 24 years old when he died in 2011 by suicide. He was a beautiful young man who struggled with depression in his too-brief life. In his talented writing, James exhorted us to 'Live Life & Love It' and he inspires us now to uphold that legacy.
The business was founded on the belief that women shouldn't have to sacrifice their looks or style in order to live ethically and compassionately.
It was also founded to contribute to organisations that work tirelessly to raise awareness of mental health issues and lower the high rates of suicide by vulnerable people.